A successful marketing strategy requires clarity around three key questions: 1) What You Do Best, 2) Who You Serve, and 3) How You Are Different. These seemingly simple questions are filled with important strategic choices. Click here to read our latest white papers on marketing strategy.
There are 7 key business development pre-conditions required in selling any B2B product or service: 1) Awareness, 2) Understanding, 3) Interest, 4) Belief, 5) Trust, 6) Ability, and 7) Readiness. Click here to read our latest white papers on business development.
Actionable customer & market insights are vital when making strategic business decisions. Without timely customer and market information, it’s hard to make smart business decisions. Click here to read our latest white papers on marketing research & analysis.
“Doug was very helpful in performing customer due diligence on a recent platform acquisition. He worked very well with the Seller to get him comfortable to discuss his business with key customers and was able to extract critical information for us to understand the company’s value proposition. The information Doug provided us was both helpful in diligence, but will be even more valuable in growing the business.”
“Doug is terrific. He helped us understand what was constraining our growth at PIE. The result was a 27% increase in our revenues over a six month period. His genius is to be able to focus what gates a firm’s growth and craft a plan that has broad buy-in from the team. He is a pleasure to work with and I would strongly recommend him to any B2B firm looking to more fully unlock its potential.”
“Doug Fletcher is simply a catalyst for good business decision making. Doug has always been able to provide a new perspective for even the most difficult business situations faced by today’s leaders. It is his willingness to gather and listen to the perspectives from all parties that allows Doug to provide the sound counsel which guides organizations successfully forward. I highly recommend Doug.”