A few weeks ago I posted a link to an August 7, 2016 TechCrunch article written by Samuel Scott titled, How Google Analytics Ruined Marketing. My post came to the attention of Dave Bayless, a serial entrepreneur who co-founded Human Scale Business in 2015. Dave, along with his colleague, Dr. Laura Black, are hard at [...]
This is one of the best marketing articles I've read in a very long time. I think you'll agree its worth a read. I hope you find it insightful and useful. How Google Analytics ruined marketing
As many of you know, since selling my B2B software company two years ago, I've been splitting my time between teaching at Montana State University's Jake Jabs College of Business and Entrepreneurship and assisting B2B companies with marketing strategy, research and go-to-market planning. As my good friend, Graham Anthony, says "It's good work if you [...]
Doug Fletcher was the keynote speaker at the 20th anniversary 2015 Optec Conference at Montana State on September 15, 2015. His presentation was titled, The Path To Success - Marketing Strategy for the Technology Entrepreneur. Optec is the annual Optical Science & Engineering conference sponsored by the MSU Optical Technology Center (OpTeC), with support from the [...]
Summer is winding down. Labor Day is almost here. Kids and teachers are reluctantly heading back into the classroom. Another Summer come and gone. As we transition to a new season and return our full attention to our work, I thought I would share an interesting observation I had this Summer that relates to our professional lives. [...]
One morning about 20 years go, I gathered the team together in our conference room and we started brainstorming on a whiteboard. I asked ‘how do we win our first customer?’ We really struggled with this problem - largely because none of us at the time had ever worked in sales before. We had lots of [...]
Company & brand names matter. A great name won't save a bad company or product. But, a great name will enhance the market success of a good company and product. Don't skim over the 'naming' of a new company or brand thinking that it doesn't matter. You would think that names shouldn't matter that much [...]