Podcast: Doug Fletcher interviewed by Human Scale Business co-founder, Dave Bayless.

A few weeks ago I posted a link to an August 7, 2016 TechCrunch article written by Samuel Scott titled, How Google Analytics Ruined Marketing. My post came to the attention of Dave Bayless, a serial entrepreneur who co-founded Human Scale Business in 2015. Dave, along with his colleague, Dr. Laura Black, are hard at [...]

Podcast: Doug Fletcher interviewed by Human Scale Business co-founder, Dave Bayless. 2016-11-07T05:49:31+00:00

How Google Analytics ruined marketing

This is one of the best marketing articles I've read in a very long time.  I think you'll agree its worth a read.  I hope you find it insightful and useful. How Google Analytics ruined marketing    

How Google Analytics ruined marketing 2016-08-09T16:30:57+00:00

Lessons From Marketing 101

As many of you know, since selling my B2B software company two years ago, I've been splitting my time between teaching at Montana State University's Jake Jabs College of Business and Entrepreneurship and assisting B2B companies with marketing strategy, research and go-to-market planning.  As my good friend, Graham Anthony, says "It's good work if you [...]

Lessons From Marketing 101 2016-09-16T11:32:50+00:00

Doug Fletcher: Keynote Speaker at the 2015 Optec Conference at Montana State University

Doug Fletcher was the keynote speaker at the 20th anniversary 2015 Optec Conference at Montana State on September 15, 2015.  His presentation was titled, The Path To Success - Marketing Strategy for the Technology Entrepreneur.  Optec is the annual Optical Science & Engineering conference sponsored by the MSU Optical Technology Center (OpTeC), with support from the [...]

Doug Fletcher: Keynote Speaker at the 2015 Optec Conference at Montana State University 2016-11-07T05:49:31+00:00

The Power of a Good Elevator Pitch

Summer is winding down.  Labor Day is almost here.  Kids and teachers are reluctantly heading back into the classroom.  Another Summer come and gone.  As we transition to a new season and return our full attention to our work, I thought I would share an interesting observation I had this Summer that relates to our professional lives. [...]

The Power of a Good Elevator Pitch 2016-11-07T05:49:32+00:00

Reverse Brainstorming: A Crazy Technique For Solving Stubborn Problems

One morning about 20 years go, I gathered the team together in our conference room and we started brainstorming on a whiteboard.  I asked ‘how do we win our first customer?’  We really struggled with this problem  - largely because none of us at the time had ever worked in sales before.  We had lots of [...]

Reverse Brainstorming: A Crazy Technique For Solving Stubborn Problems 2016-11-07T05:49:32+00:00

Company & Brand Names Matter

Company & brand names matter.  A great name won't save a bad company or product.  But, a great name will enhance the market success of a good company and product. Don't skim over the 'naming' of a new company or brand thinking that it doesn't matter.  You would think that names shouldn't matter that much [...]

Company & Brand Names Matter 2014-11-16T23:36:02+00:00