Hi, friends. This summer I had a lively discussion with Wharton Business School professors Barbara Kahn and Americus Reed that originally aired live on July 11, 2018 on Sirius XM Channel 132, Business Radio Powered by The Wharton School. The full 30 minute conversation is now available online at: https://shows.pippa.io/wbr-guest/doug-fletcher
We discussed how selling our expert services (e.g. consulting, law, accounting, financial advising, etc.) is very different (and much harder) than selling products (such as software, smart phones or even advanced medical devices). Our conversation led us to the pitfalls that aspiring rainmakers often fall into and how we can avoid these common mistakes.
I’m a huge fan of this program, and was thrilled to be invited on. Add it to your regular podcast rotation…I think you’ll find it entertaining and informative. https://businessradio.wharton.upenn.edu/shows/marketing-matters/