Friends and colleagues:
I want you all to know that I am very grateful for your support of the launch of How Clients Buy on March 5 by John Wiley & Sons. Thank you!
Every few weeks, we will release a new short video interview where we address the key concepts in the book. Some of these videos will be with Tom. Some with me. Sometimes the both of us. This segment addresses the core problem outlined in our book: As professionals, we are trained to ‘do the work’ but never how to ‘earn client business’. And yet, we must have clients to be successful. Our hope is that How Clients Buy will play a role in addressing this curious dilemma. Thanks for watching and have a great holiday weekend!