Friends and colleagues: I'm pleased to announce that after a 2 year break I'm getting back into the classroom at Western New Mexico University in Silver City, NM. As many of you know, I began teaching at Montana State University in 2013. What started out as a small, part-time adjunct position grew to a bigger [...]
Thank you to Carrie Hines, Executive Director of the Foundation for Manufacturing Excellence, for inviting me to speak at the Center Best Practice Conference 2022 this past week in Chicago. I presented the findings from my research on the consumer behavior of the client's buying-decision journey in the professional services. A wonderful group of people [...]
Hi Friends: I'm pleased to share that The Beacon Group was acquired today (Thursday, September 9, 2022) by Accenture. I'm so happy for my friend, Cliff Farrah - Founder and President of Beacon. I'm excited for the opportunities this will bring to Beacon's amazingly talented team. And, for the new skills and abilities that this [...]
In our Work Stories series, we highlight examples of our recent client work. Today's work story covers a recent project where we assisted a leading laser optics company in finding and analyzing new market opportunities. We'll call this company OpTechCo. Industry: Laser Optics Ownership: Privately held History: Founded early 2000s HQ: U.S. (Midwest) Company Scenario: [...]
In our Work Stories series, we highlight examples of our recent client work to help others understand the work we do. Today's work story is a recent Market Opportunity Analysis that we performed for a technical B2B services company. We'll call this company TechServCo to protect its identity. Industry: B2B Technical Services Ownership: Privately Held History: Founded circa 1990 HQ: U.S. (East Coast) [...]
Doug Fletcher was the keynote speaker at the 20th anniversary 2015 Optec Conference at Montana State on September 15, 2015. His presentation was titled, The Path To Success - Marketing Strategy for the Technology Entrepreneur. Optec is the annual Optical Science & Engineering conference sponsored by the MSU Optical Technology Center (OpTeC), with support from the [...]
It's hard to beat a good story. When talking about the work we do in our professional lives, a good 'for example....' is super helpful in explaining what we do. Sometimes, we all struggle to explain 'what we do' to others. We're often susceptible to industry jargon that people from other walks of life don't understand. [...]
In a continuing effort to provide our audience with a better understanding of the type of advisory and consulting assistance that Fletcher&Co. provides, here is the second entry in our Work Stories series highlighting recent client projects. Actual company names have been made anonymous to protect their confidentiality. Industry: High-Tech, Electrical Equipment Contractor Ownership: Privately-held History: Founded circa [...]
Over the past 12 months, I've worked on a number of very interesting projects for a wide range of industries: business services, financial services, engineering and construction. While at first glance this appears to be a haphazard approach to business development on my part, there is a common theme running through each of these projects. The common [...]