“If there’s 100 people in your space, in your business market, and you’re number 101, what are you gonna do different?  If you’re not gonna do something different, there’s no reason for anyone to need you.  And not only do you need to be different to stand out, but if you don’t do things different, you’re gonna end up battling your competition on their playing field, and they are already – usually – masters of that.”

– Jason Levinthal, Founder of J Skis, Line Skis, and Full Tilt Ski Boots, Interview in Bomb Snow Magazine