Work Story: Brand Strategy and Market Research for an Engineering Services Company

Over the past 12 months, I've worked on a number of very interesting projects for a wide range of industries: business services, financial services, engineering and construction. While at first glance this appears to be a haphazard approach to business development on my part, there is a common theme running through each of these projects.  The common [...]

Work Story: Brand Strategy and Market Research for an Engineering Services Company2016-11-07T05:49:32+00:00

Company & Brand Names Matter

Company & brand names matter.  A great name won't save a bad company or product.  But, a great name will enhance the market success of a good company and product. Don't skim over the 'naming' of a new company or brand thinking that it doesn't matter.  You would think that names shouldn't matter that much [...]

Company & Brand Names Matter2014-11-16T23:36:02+00:00
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