The 7 Elements – A Strategic Framework For Winning New Business in B2B

View / Download PDF Version A B2B client of mine that serves Fortune 500 companies recently asked me an intriguing question: “How do you sell professional services?” It was interesting because my client was already very successful, and I had never been asked the question so directly before. Like many good questions, I didn’t have [...]

The 7 Elements – A Strategic Framework For Winning New Business in B2B2016-11-07T05:49:32+00:00

The Paradox of Focus – Unlocking Growth in Mature Business

View / Download PDF Version The goal of marketing strategy is to figure out smart ways to compete with your product or service. The problem I find with the strategies of many small to medium-sized businesses (SMBs) is simply not enough business focus. Companies are pulled in countless directions by market forces and customer demands. [...]

The Paradox of Focus – Unlocking Growth in Mature Business2016-11-07T05:49:33+00:00