It never ceases to surprise and amaze me that the little book that Tom McMakin and I wrote in 2018 (How Clients Buy) would resonate with so many. And, yet, it has and continues to. I’m delighted, naturally, and happy that others are finding value in our stories. This past week How Clients Buy was included on a list of the 50 best sales books to read in 2022 written by Sujan Patel. Independent of the joy of being included on the list, it’s an excellent resource for those in sales and professional services. Hope you find it valuable!
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